By Leah MacMillan, Cognos (DestinationCRM.com)
There continues to be palpable confusion in the business intelligence market today as more vendors join the fray. That makes it easy to lose sight of what matters: the core attributes of rock-solid BI that turns business questions into definitive, actionable answers and that helps contribute to a closed-loop performance management system. To deliver true business intelligence, an effective BI foundation must possess several primary characteristics and acknowledge the realities of today's corporate IT environment...

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