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Advanced retail sales accelerated by 1% for the month of July, according to figures that are seasonally adjusted but not adjusted for inflation. Economists surveyed by Dow Jones were looking for a 0.3% increase. June sales were revised to a decline of 0.2% after initially being reported as flat. The Main Stream Financial Media went crazy over the July retail sales report–gleefully extolling the virtues of an American consumer that will do anything and everything to keep the economy afloat, even if it means burying themselves with even more debt. However, they didn’t emphasize that retail sales increased by a grand total of just 2.7% y/y in July. And again, that number is reported in nominal terms, meaning the figure includes the effect of inflation. However, since the y/y CPI increased by 2.9%, according to the Bureau of Labor Statistics (BLS), the real figure for retail sales actually declined in the trailing 12-month period. In fact, according to David Stockman, inflation-adjusted retail sales have crashed by 7.1% since 2020.That is the truth behind the strength of the consumer and the economy. The economy is not strong at all. Inflation has brutalized the bottom four quintiles of consumers, and the remaining top 20% is doing fine, thanks to the perpetuation of asset bubbles in stocks and home prices. But even the top quintile is in danger of having their financial condition torpedoed. More on that in a bit.In other economic data, the New York Fed’s Empire State Manufacturing gauge edged higher but was still in negative territory at -4.7, slightly better than the -6 estimate. At the same time, the Philadelphia Fed manufacturing measure slid to -7, from +13.9. It’s first negative reading since January and well below the forecast for +7.9. In addition, the Fed reported that industrial production slumped by -0.6% in July, worse than the forecast for -0.1%. Turning to the all-important real estate sector, home builders’ confidence for August was 39, down from 50 a year ago. This is its lowest level since December 2023, and down for four months in a row. Building permits for July fell 4% m/m. Housing starts dropped by a substantial 6.8% m/m—that is the lowest level of new home construction since May 2020. By the way, investor purchases of single-family homes in Q2 of this year amounted to a whopping 69.4% of all such sales! I’m sure there’s nothing to see here; except a tsunami of shadow inventory waiting to hit the market once the recession hits. The Conference Board Leading Economic Index for the U.S. fell by 0.6 percent in July 2024 to 100.4, following a decline of 0.2 percent in June. According to the report, In July, there was a sharp deterioration in new orders, persistently weak consumer expectations of business conditions, and softer building permits and hours worked in manufacturing drove the decline, together with the still-negative yield spread. These data continue to suggest headwinds in economic growth going forward. The Conference Board expects U.S. real GDP growth to slow over the next few quarters as consumers and businesses continue cutting spending and investments. This indicator is now just below the recessions in the mid-70’s and early 80’s. The labor market is slowing. The share of people who think they’re likely to be unemployed in the next four months reached a record high, according to the Federal Reserve Bank of New York Labor Market survey of consumer expectations that dates back to 2014. There were also a record number of individuals who were looking for a job. Also, the Quarterly Census of Employment and Wages report came out this week and showed there were 818 thousand fewer jobs created in the period between March 2023 and March 2024 than initially reported by the BLS. This report is based on actual state unemployment tax records and covers 95% of all jobs. In other words, it is light years more accurate than the monthly Non-Farm Payroll report, which relies heavily on assumed job growth based on the Labor Department’s flawed birth/death model.Hence, for those who want to believe the economy is rebounding and the stock market is giving the all-clear signal; buyer beware. At nearly 200% of GDP, the market value of equities has once again hit that nearly impenetrable wall of excess valuation. The Fed has led the construction of asset bubbles that have reached massive proportions over the last two decades. We had positive real interest rates from 1980-2002; that is the natural situation. However, we have had negative real interest rates for 17 of the past 21 years. The Fed’s balance sheet, or (high-powered money) soared by $5 trillion, and M2 money supply has surged by over $6 trillion from 2020-2022. This caused the leverage in the financial system to soar. For primary example, Global debt has skyrocketed to $307 T (340% GDP), which is up $100 trillion in the past decade. But the truth is market liquidity has been evaporating. 

This means the liquidity fueling asset bubbles for the past few years has now been reduced to fumes. And it is these asset bubbles that have helped the wealthy prop up the economy. That support is being kicked out as the monetary gas tank is running on empty. Wall Street is in full supplication mode for a series of Fed rate cuts to blow the stock market bubble into ever more lofty and rarified air. However, the proposed 100+ bps in rate cuts scheduled between September of this year and the end of ’25 have already been more than fully factored into mortgage rates and the valuation discount for S&P 500 earnings. The Effective Fed Funds Rate is now 5.3%, and the 10-year Note yield has crashed to just 3.9%. Therefore, once the Fed begins its rate-cutting cycle, it will just be following through on what the bond market has already priced in…and then some. So, what Wall Street really needs is for the Fed to surprise investors with a series of aggressive rate cuts. But here is the catch: such a trenchant rate-cutting cycle would only be deployed in light of a deep economic contraction or the seizing up of credit markets. Therefore, in that context, achieving the 14% increase in S&P 500 EPS for 2025 would be impossible. Instead, EPS would be plunging. The IDEC Model sits in sector 2 (disinflation and slowing GDP growth) for now. However, the probability of falling into sector 1 (deflation and recession) remains high. We remain on high alert for financial conditions and credit spreads to trigger the move to a more defensive allocation. Amazingly, the juggling act continues to press on, but the clown’s arms are getting tired. More By This Author:Asset Bubbles BewareWhen Will The Boom/Bust Rollercoaster End? Economy Slowing Slipping Into Recession, But Not There Yet