Viant Technology – Using Technology For Advertising


Summary

  • Viant Technology shows strong technical indicators, including 100% buy signals, a 200.23+ Weighted Alpha, and a 197.08% gain in the last year.
  • The stock has a Trend Seeker buy signal and has risen 82.02% since 9/24, with 14 new highs and up 60.24% in the last month.
  • Viant Technology offers innovative advertising solutions like Household ID, AI Bid Optimizer, and Viant Data Platform, catering to various advertising agencies and marketers.
  • Analysts are bullish with 5 strong buy and 2 buy ratings, though MorningStar considers the stock 18% overvalued; investors should follow a disciplined risk management strategy.
  • The Chart of the Day belongs to the advertising technology company Viant Technology (DSP) . I found the stock by using Barchart’s powerful screening functions to find stocks with the highest technical buy signals, highest Weighted Alpha, superior current momentum and having a Trend Seeker buy signal then used the Flipchart feature to review the charts for consistent price appreciation. Since the Trend Seeker signaled a buy on 9/24 the stock gained 82.02%.
    DSP Price vs Daily Moving Averages:  Viant Technology Inc. operates as an advertising technology company. It provides Household ID, a people-based innovation that combines digital and personal identifiers into a normalized household profile; AI Bid Optimizer, solution that uses AI to analyze historical bid opportunities to predict the lowest media cost for desired advertisement; and Viant Data Platform, which offers marketers control over their own data with actionable insights into their marketing initiatives within a single platform. The company also offers Holistic, an omnichannel DSP for marketers and their agencies to manage omnichannel campaigns and access metrics from each channel to inform decisions in other channels; Viant Identity Graph, which reduces or eliminates the need for cookies by enabling matching of people-based identifiers that anchor digital identifiers that allows marketers to reach targeted consumers in a privacy-conscious manner; and Direct Access, a path optimization program. In addition, it provides campaign analysis and data intelligence tool that empowers customers with differentiated insights, including conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and self-service platform that provides customers with transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California. Barchart’s Opinion Trading systems are listed below. Please note that the Barchart Opinion indicators are updated live during the session every 20 minutes and can therefore change during the day as the market fluctuates. The indicator numbers shown below therefore may not match what you see live on the Barchart.com website when you read this report.
    Barchart Technical Indicators:

  • 100% technical buy signals
  • 200.23+ Weighted Alpha
  • 197.08% gain in the last year
  • Trend Seeker buy signal
  • 1.00 – 60 month Beta
  • Above its 20, 50 and 100 day moving averages
  • 14 new highs and up 60.24% in the last month
  • Relative Strength Index 78.74%
  • Technical support level at $19.95
  • Recently traded at $20.35 with 50 day moving average of $14.00
  • Fundamental Factors:

  • Market Cap $1.30 billion
  • Revenue expected to grow 26.99% this year and another 12.19% next year
  • Earnings are estimated to increase by 2.10% this year and an additional 12.20% next year
  • Analysts and Investor Sentiment — I don’t buy stocks because everyone else is buying but I do realize that if major firms and investors are dumping a stock it’s hard to make money swimming against the tide:

  • Wall Street analyst gave 5 strong buy and2 buy opinions on the stock
  • Value Line rates the stock its above average rating of 2
  • CFRA’s MarketScope rates the stock a strong buy
  • MorningStar thinks the stock is 18% over valued
  • 2,840 investors monitor the stock on Seeking Alpha
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