Image Source: PixabayBetterware de Mexico SAPI de CV (BWMX) is a direct-to-consumer selling company.The company operates through two business segments: (1) the home organization products (Betterware segment or BWM segment) and the beauty and (2) personal care products (B and PC) (JAFRA segment).The Betterware’s segment is divided into different categories based on the type of products it sells and includes, kitchen and food preservation, home solutions, bathroom, laundry & cleaning, tech and mobility, and bedroom and wellness products.The JAFRA’s segment is divided into fragrance, color, skincare, and toiletries products. The company generates a majority of its revenue from the Beauty and personal care (B&PC) (JAFRA segment). Geographically, key revenue for the company is derived from Mexico.The company is headquartered in El Arenal, Mexico. Betterware de México, S.A.P.I. de C.V. is a subsidiary of Campalier S.A. de C.V.Three key data points gauge Betterware de Mexico or any dividend-paying firm.The key three are:(1) Price(2) Dividends(3) ReturnsThose three keys also best tell whether any company has made, is making, and will make money.BWMX PriceBetterware’s share price fell 14.25% in the past year from $14.10 to $12.09 as of Monday’s market close.In the past 2 years, the company’s share price has rarely been less than $6.30 nor more than $21.30. Its all-time high price of $50.10 was in June, 2021.If shares trade in the range of $7.00 to $20.00 this next year, the recent $12.09 share price might grow to $15.00. Of course, BWMX shares could also drop about the same $2.91 estimated amount or more.My $2.91 price upside estimate is based on the average BWMX annual price gain over the past two years.BWMX DividendBetterware de Mexico has paid variable quarterly dividends since May 2020. The company’s most recent Q dividend of $0.34 was declared October 28th for shareholders of record November 8th with payout made November 15th.The forward-looking annual dividend of $0.96 yields 7.94% per Monday’s closing price.BWMX ReturnsPutting it all together, a $3.87 estimated annual gross gain per share shows up by adding BWMX’s annual $0.96 dividend to the estimated price upside of $2.91, totaling that $3.87 gross gain.A little over $1000 buys 83 shares at Monday’s $26.42 share price.A $10 broker fee (if charged), collected half at purchase and half at sale, might take about $0.12 per share out of the $3.87 gross gain to give us a net gain of $3.75 X 83 shares = $311.25 for about a 31% estimated net gain for the year.Furthermore, a $79.40 annual estimated dividend paid from $1k invested in BWMX is over 6.5 times greater than the $12.09 single-share price. By these numbers, BWMX may be an ideal consumer discretionary dividend dog.Therefore, you might choose to pounce on Betterware de Mexico SAPI de CV It is a 10-year-old Quarterly dividend paying direct sales firm with a 4-year dividend record.The exact track of BWMX’s future price and dividend will entirely be determined by market action and company finances.Remember the best measure of stock value is through direct ownership of shares.More By This Author:Current Report: Bayerische Motoren Werke (BMWKY)
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