A month has gone by since the last earnings report for media company Meredith Corporation (MDP – Free Report). Shares have added about 4.9% in that time frame, outperforming the market.

Will the recent positive trend continue leading up to the stock’s next earnings release, or is it due for a pullback? Before we dive into how investors and analysts have reacted as of late, let’s take a quick look at its most recent earnings report in order to get a better handle on the important drivers.

Meredith Beats on Q2 Earnings, Maintains ’17 View

Strategic endeavors, strong political advertising revenue at television stations and sturdy digital ad revenue in both the national and local businesses facilitated Meredith Corporation to deliver outstanding second-quarter fiscal 2017 results. The company posted adjusted earnings of $1.30 per share that surged 63% from the prior-year quarter and also outperformed the Zacks Consensus Estimate of $1.21.

Notably, this is the 13th straight quarter in which the company has delivered a positive earnings surprise. However, management reiterated its earnings per share guidance for fiscal 2017.

The company continues to expect adjusted earnings in the band of $3.50-$3.80 per share. For the third quarter earnings are anticipated to be in the range of $0.75-$0.80 per share. Including special items, Meredith envisions fiscal 2017 earnings between $3.78 and $4.08 per share.

Meredith’s total revenue came in at $442.6 million, up 9% year over year, and also came ahead of the Zacks Consensus Estimate of $434.6 million, after missing the same in the preceding two quarters.

The growth in the top line was supported by 11% surge in advertising revenue of $267.1 million, 1% jump in circulation revenue of $66.8 million and 10% increase in other revenues of $108.7 million. Total digital advertising revenue soared 16% in the quarter with traffic across Meredith’s digital and mobile sites increased to approximately 90 million monthly unique visitors and video views rose 13%.