Which Of These 5 Stocks Will Win This NFL Season?


NFL season is now upon us. So far Kansas City Chiefs have recorded a shock defeat of the defending Super Bowl LI champion New England Patriots 42–27 in the NFL Kickoff Game. To mark the first week of play, we decided to take a quick look at the team owners and rank them according to their business interests. Which is the winning NFL stock according to the Street? Let’s kickoff and find out.

Robert Kraft- the chairman and CEO of the Kraft Group, Robert Kraft is also the owner of the New England Patriots. He purchased the team for $172 million in 1994 with profits from his paper and packaging conglomerate; they are now worth $3.4 billion. The New England Patriots may be one of the best NFL teams (most recent game aside) and the defending champion, but Kraft Heinz (NASDAQ:KHC, a subsidiary of the group) is not finding it so easy right now.

In the last three months, shares have dropped $12 to $81 leaving analysts fairly evenly split between buy and hold ratings. KHC has seen lackluster trends in a struggling market and has also suffered from its failed attempt to buy Unilever for $115 billion.

Martha Ford

Martha Ford- is the 90- year old owner of the Detroit Lions. She is married to William Clay Ford, the last surviving grandson of Henry Ford. We can see that Ford Motors (NYSE:F) has a fairly mixed outlook from the Street with 3 buy, 2 hold and 1 sell rating on the stock in the last three months. As share prices have dipped, the average analyst price target now stands at a 7% upside from the current share price.

Declines in auto sales have now been recorded for the last 7 months. “We maintain our view of a maturing auto cycle and the risk it poses in terms of pricing and/or production, leading to our cautious stance on OEM stocks,” said Buckingham analyst Glenn Chin last month.

Woody Johnson- owner of the New York Jets and Johnson & Johnson (NYSE:JNJ) heir. Woody Johnson is the great grandson of JNJ co-founder Robert Wood Johnson I. He is also one of the world’s 500 richest people and Donald Trump’s-selected US ambassador to the UK. However, the businessman’s time as head of the Jets has not been too successful. They’ve made the playoffs several times in the last 17 years but have not won an NFL championship since 1968.

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