Category Archive: Marketing
7 Things About Landing Pages Your Boss Wants To Know
I was working with a startup company a few years ago, when they wanted to test advertising with Google Adwords. They hadn’t actually done any advertising beforehand, as all the traffic was coming in through word-of-mouth, but they felt that they needed a boost in sales and the number of users. We discussed matters with […]
Need More Blog Content Ideas? Try These 5 Suggestions
There is not a specific content strategy that works for every single blog. They all have a very specific target market, requiring content that engages that blog’s particular audience. What works for one blog might not work as effectively for another. This requires each blog owner to test various content approaches to determine what performs […]
Who needs coffee while they’re sleeping? Why companies need to embrace location-based marketing
Do you often receive useless notifications from the apps on your phone when you are asleep, taking a shower, or some other random inconvenient location and time? Every Saturday morning, I wake up to a ton of notifications inviting me to check out the latest sales or use coupons for discounted coffee, or some other […]
The Reverse Guest Blogging Trend in 2014 May Be Huge: How it Works
As Google moves toward a semantic approach, focusing more on the big picture of a search as opposed to keywords, producing creative content is going to be more important than ever. This is where the idea of reverse guest blogging comes into play, and it’s a big reason that I suspect this will be a […]
How Moms On-the-Go Engage with Brands
As moms spend more time on their smartphones and tablets, they also engage more with brands. From social media to shopping to advertising, moms see a lot more from brands because they’re constantly connected through these devices. With that comes many opportunities for brands to target moms with specific messaging around the device, which is […]
Tips For Making Your International E-commerce Website SEO-Friendly
If your domestic market is stagnant, shrinking or over-saturated, targeting overseas markets online can provide a much-needed boost to your sales. E-commerce can also be a great way to expand your business when things are going well. In order to connect with new customers however, you need them to be able to find your website. […]
Advice for New SEO Bloggers
If you are new to SEO blogging, you might feel slightly intimidated by the idea of writing tactically to top the search engines. While SEO blogging does have a certain advertising-tinged approach to writing, the key to success is the same as that of any other writing form – creating good content. High quality blog […]
Bravo Explores the World of Branded Entertainment
Viewers of Bravo might be seeing more advertising on the network than usual. But the channel isn’t lengthening its commercial breaks; instead, it is incorporating the marketing campaigns of sponsors into its programming. Anderson Davis, an actor/model hired by Kraft, appeared in character as Kraft marketing personality “the Zesty Guy” on a recent episode of […]
The Soda Battle of NYC
New York City’s recent passing of a ban on the sale of sugary drinks in containers exceeding 16 ounces has caused uproar that has echoed far beyond the five boroughs. But the outcries are not just coming from Coca-Cola and fanatic soda drinkers. The NAACP and the Hispanic Federation have joined in support of a […]
