You’d hardly consider the daily paper to be a pioneer in cutting-edge technology.
Sure, most papers maintain a strong online presence – and some are even true innovators.
However, most daily papers are slowly dying – and plenty are already kaput.
So, it comes as a surprise that Gannett Co. Inc. (NYSE: GCI) – the publisher of USA Today and more than 90 other daily papers – is leading the way in a brand-new tech sector. The USA Today Network will be the first media company to broadcast a regularly scheduled news show in virtual reality (VR).
Set to launch in the spring, VRtually There shows how VR technology is on the verge of mass adoption.
It’s a sector that could be worth $150 billion by the end of this decade.
It’s already being adopted by video-game developers, film studios and TV broadcasters.
And as VR develops, it’s going to disrupt healthcare, education, manufacturing and other huge sectors
Now, I’ve found a high-tech leader that’s poised to benefit from VR’s rapid growth in all these areas.
Take a look…
From the Vanguard to Mainstream
Now then, VRtually There won’t be the first VR news report.
The New York Times, Wall Street Journal and Sports Illustrated have all produced VR reports.
But those were all one-offs. Those publications have yet to invest the kind of time and resources needed for a regular TV broadcast.
I believe Gannett’s commitment shows that we’re at a precipice – VR still feels like an exciting new technology… but it’s about to become as ubiquitous as tablets and video-game consoles.
This year marks the debut of several new VR headsets for a mass consumer market.
Facebook Inc. (Nasdaq: FB) is launching the Oculus Rift VR headset on Monday, along with 100 games that can be played on the device. The debut comes exactly two years after Facebook acquired tech startup Oculus for $2 billion.
