Retail Sales Improves In February 2017


Retail sales were up according to US Census headline data. Our analysis paints a softer picture of retail sales.

Analyst Opinion of Retail Sales

Things to consider when viewing this data:

  • it is not inflation adjusted – and inflation in this sector is now running around 2 %.
  • the three month rolling averages of the unadjusted data significantly declined.
  • there was growth in retail sales employment this month
  • our analysis says this month was much worse than last month, and the rolling averages declined.
  • The relationship between year-over-year growth in inflation adjusted retail sales and retail employment are now correlating.

    Backward data revisions were mixed.

    Econintersect Analysis:

  • unadjusted sales rate of growth decelerated 3.4 % month-over-month, and up 2.1 % year-over-year.
  • unadjusted sales 3 month rolling year-over-year average growth decelerated 1.1 % month-over-month, 4.0 % year-over-year.
  • unadjusted sales (but inflation adjusted) up 0.1 % year-over-year
  • this is an advance report. Please see caveats below showing variations between the advance report and the “final”.
  • in the seasonally adjusted data – there was strength only in non-store retailers, health & personal care stores, and furniture stores. Everything else was relatively weak.
  • U.S. Census Headlines:

  • seasonally adjusted sales up 0.1 % month-over-month, up 5.7 % year-over-year.
  • the market was expecting (from Bloomberg / Econoday):
  • seasonally adjusted Consensus Range Consensus Actual Retail Sales – M/M change 0.0 % to 0.9 % +0.2 % +0.1 % Retail Sales less autos – M/M change 0.3 % to 0.7 % +0.2 % +0.2 % Less Autos & Gas – M/M Change 0.2 % to 0.5 % +0.3 % +0.2 % Control Group – M/M change 0.2 % to 0.5 % +0.3 %  

    Year-over-Year Change – Unadjusted Retail Sales (blue line) and Inflation Adjusted Retail Sales (red line)

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