With the launch of the iPhone 8 just around the corner, sellside analysts are scrambling to revise their forecasts and position themselves “correctly” ahead of what will be the most anticipated new event in recent Apple history. In that context, JPM’s Rod Hall today updated his projections of how he envisions the upcoming launch will look, stating that he now expects a slower OLED production start, and adding that JPM is reducing its iPhone Pro volume expectation “to reflect data points we have been picking up since late May related to a slower production start for the flagship OLED phone.” In doing so JPM has slashed its September iPhone sales forecast from 9 million to just 2 million, and its Q4 sales forecast from 49.5 million to 42.2 million.
Specifically, Hall writes that “various data points post our initial March 26 “Super-cycle Me” report support a slower start to production of the OLED iPhone. In our original model we had forecast 9m units sold in September, and we now reduce that number to ~2m units. We increase our FY18 unit forecasts by about the same amount to reflect time-shifted demand.”
Some other forecast revisions from JPM:
