Consumer confidence soared to a 17-year high in The Conference Board’s report today. High levels of consumer confidence tend to translate to an improved retail sales environment as can be seen in the below chart. With consumers accounting for approximately 70% of economic (GDP) activity, today’s confidence report portends a positive retail sales environment during the holiday shopping season.
On the other side of the coin though, The Conference Board’s third quarter CEO Confidence measure was reported with a slight decline in early October as represented by the green line in the below chart. About two weeks ago we reported on the NFIB Small Business Optimism measure and it declined as well in its recent report; however, small business optimism remains at a high level.
Overall, confidence levels for business and consumers are at relatively high levels and this should be a tailwind for economic activity near term.
