There’s an old business maxim that tells us “All business is war.”
And the one company, more than any other, that’s currently bringing that maxim to life is The Boeing Co. (NYSE: BA).
Indeed, to hear the experts tell it, Boeing is right now fighting two “wars.”
There’s the so-called “order war” – the year-in, year-out skirmish Boeing fights with its European perennial archnemesis, Airbus SE (OTCMKTS: EADSY).
And there’s now the “trade war” – or the potential for one – stemming from the Trump administration’s institution of tariffs on steel and aluminum – two materials it’s mighty hard to skimp on when you’re building thousands of jetliners.
If you’ve been a reader for a long time, you know we’ll come back to look at the tariffs and “trade war” impact on Boeing when it’s fully warranted.
Today, I want to talk about the more urgent conflict as far as shareholders are concerned: the war raging between boardrooms in Chicago, Ill., and Toulouse, France, right now.
It’s all going our way…
Boeing Just Put a Big One in the “W” Column
The “order war” is a never-ending series of battles between the American and European aerospace juggernauts to supply the world’s airlines with new airliners.
And on this front, Boeing just scored a win.
A big win – a “signature” win, in fact.
Here’s why.
Hawaiian Holdings Inc. (Nasdaq: HA) is a carrier that serves Hawaii, the U.S. West Coast, East Asia, and the South Pacific.
Well, this carrier – which had a tentative agreement to go with Airbus – just “flipped” its commitment to Boeing.
This is a “signature deal” – for a lot of reasons.
This company, which operates as Hawaiian Airlines, is the flag carrier and the biggest airline operating in Hawaii. Based in Honolulu, it’s actually the 10th-largest commercial carrier in the U.S. market.
