It’s not often that a multi-billion dollar industry appears out of nowhere.
Despite the fact that the first-recorded cannabis use by humans was from as far back as 6,000 years ago, the emerging cannabis market remains a challenging enigma for most investors to wrap their heads around. The opportunity is there, but there are few precedents for companies pioneering in the space.
What will users look for in a legal cannabis product, and how can investors and companies prepare to make the most of this Wild West of a market?
WHAT INVESTORS NEED TO KNOW
Today’s infographic comes to us from The Green Organic Dutchman, and it serves as an introduction to the story of cannabis, providing context around the plant, its history, market trends, and the potential of emerging legal markets.
It’s the first part in an eight-part infographic series called “From Soil to Sale”, that will dive deeper into these trends and what they mean to investors.
THE BIRD’S EYE VIEW
Cannabis has a 6,000 year history of human use – however, since becoming illegal in the early 20th century, it’s fair to say the knowledge gap has broadened as to the plant’s uses and potential.
A Quick Overview:
KEY INDUSTRY TRENDS
As the legal industry takes off, here are three consumer-focused trends to keep in mind as you watch the cannabis sector:
