This week I’m seeking a prestigious and long-term dividend-paying stock from the consumer cyclical sector. 

That cyclicals sector includes twenty-eight industries ranging from Advertising Agencies to Apparel, Autos, Broadcasting, Department Stores, Gambling, Leisure, Lodging, Packaging, Personal Services, Shoes, Restaurants, Rubber, Recreational Vehicles, Plastics, Textiles, and all such consumer aimed enterprises.

Today I’m reviewing a mid-cap recreational vehicle firm named Harley-Davidson Inc. Its trading ticker symbol is HOG. 

Harley-Davidson Inc produces and sells heavyweight motorcycles, as well as offers motorcycle parts, accessories, and related services. It operates in two segments, Motorcycles and Related Products, and Financial Services.

The Motorcycles & Related Products segment designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise, and related services. 

This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific

The Financial Services segment provides wholesale financing services, such as floor plan and open account financing of motorcycles, and motorcycle parts and accessories; and retail financing services,as well as motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses the Harley-Davidson brand to third-party financial institutions. 

The company was founded in 1903 and is based in Milwaukee, Wisconsin.

I use three key data points to gauge the value of any dividend equity or fund like Harley-Davidson Inc.(HOG): 

(1) Price

(2) Dividends

(3) Returns

Besides those three, four more keys will finally unlock an equity or fund in which to invest.

But those first three primary keys, best tell whether a company has made, is making, and will make money.