This week I’m seeking a prestigious and long-term dividend paying stock from the consumer defensive sector. 

That defensive sector includes thirteen industries all related to providing those convenient packaged goods we’ve just gotta have. Industries like: beverages, brewed, soft, or distilled; confections; discount stores; education & training; farm products; food distribution; grocery stores; household & personal products; packaged goods; pharmaceutical retailers; tobacco.

Today I’m reviewing a large-cap grocery stores firm named The Kroger Co. It’s trading ticker symbol is KR. 

The Kroger Co operates grocery stores. Its coverage includes retail food and drug stores, multi-department stores, jewelry stores and convenience stores.

Its combination food and drug stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce.

Multi-department stores provide general merchandise items, like apparel, home fashion and furnishings, outdoor living, electronics, automotive products, toys, and fine jewelry.

Price impact warehouse stores offer grocery, and health and beauty care items, as well as meat, dairy, baked goods, and fresh produce items. 

The company’s marketplace stores comprise full-service grocery, pharmacy, health and beauty care departments, and perishable goods, as well as general merchandise, including apparel, home goods, and toys.

Convenience stores comprise a limited assortment of staple food items and general merchandise, as well as selling fuel. 

KR operates under banner brands, such as Kroger, Ralphs, Fred Meyer, King Soopers, etc., as well as Simple Truth and Simple Truth Organic brands. As of March 8, 2018, the company operated 2,800 retail food stores under various banner names, as well as an online retail store. 

The Kroger Co. was founded in 1883 and is based in Cincinnati, Ohio.

I use three key data points to gauge the value of any dividend equity or fund like The Kroger Co.: