The rise of digital solutions has led to the creation of Digital Adoption Platforms (DAPs), which act as a guidance and navigation tool for organizations to help customers and employees understand next-generation digital tools. It helps drive adoption of digital solutions by improving individual performance on software applications. The platform was pioneered by San Francisco-based WalkMe, which recently entered the Billion Dollar Unicorn Club.
WalkMe’s Offerings
WalkMe was founded in 2011 by Dan Adika, Eyal Cohen, and Rephael Sweary. One of the co-founder’s mom used to call him and ask him how to use online banking. The co-founder would walk her through the process, but a few weeks later, she would call back with the same question. The founders figured that there had to be a better way to help people use websites. That is how the idea of WalkMe was born.
Initially, the company wanted to build a platform that would sit on any website and help the users understand how that website worked. Within two years, it realized the importance of its offering for the enterprise segment and redefined its platform to meet these needs. Today, its platform helps an organization adapt to the varying standards of the digital platforms that it engages with. For every new feature, process, and platform, WalkMe’s platform shifts the burden of learning the system to its platform. It enables users to use technology faster and more efficiently.
According to Gartner, more than 75more than 75more than 75 that happen in an organization fail because people are not trained properly to use these tools. WalkMe addresses the concern by anticipating what the people are trying to do and giving them step-by-step guidance on how to do those things.
The company claims that it now has more than 2,000 corporate customers with more than 30% of Fortune 500 as its clients. It has 660 employees in seven offices in the US, Europe, and Asia Pacific.
