Image Source: Pexels
What is keeping individual investors wary of the stock market? It is not valuation, liquidity, or profits. In many cases, it is a lack of trust in both the financial industry and in the ethical actions of public company leadership and decision-making. Now fifteen+ years past the 2008 financial crisis, little has changed to increase investor confidence. Is it any wonder that trust in the financial markets has stagnated and even deteriorated? Could offering a time-tested and “beyond reproach” strategy to investors combining the key drivers of corporate trustworthiness become the solution the public has been seeking?Chances are you have not heard of the Trust 200 Index. It’s based on a proprietary framework called FACTS, measuring and ranking America’s Most Trustworthy Public Companies. When we built this framework over ten years ago we were advised that a ten-year tracked record was required before serious consideration could be given to the model. Achieving a higher return than SPY provides the investment community with an opportunity to lower risk without sacrificing returns. And perhaps even more important, it rewards companies who proactively lead with trust.” Index One, a global backtesting and index creation firm based in London built the Trust 200 Index in 2022. According to Index One, this is the performance of the Trust 200 for the first quarter of 2024. 
These are the some of the best-performing companies in the Index at this time. 
Our methodology is the only one that directly addresses corporate trustworthiness. It seems to be working. You can track our progress over various time periods including 12+ years at this link here.More By This Author:Do You Trust Your Portfolio To Outperform The Market?
ESG Has A Trust Deficit And Here’s Why
Trust Challenges & Predictions 2023
