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A common refrain is that to get more return you have to bear more risk. But what exactly is risk? We revisit this important issue.Video Length: 00:08:24 More By This Author:Structural Change And Valuation: Implications For Future Stock Returns Investor Memo Q1 2024: The Market Throws Caution To The Wind Reflections On Investing : Stock Prices – For Every Buyer There Is A Seller